INDUSTRIES

Consumer Electronics


Next generation materials are enabling higher performance, custom touch-panels and touch buttons that can be made much more cost-effectively in the moderate volumes necessary to customize retail applications. This will enable not only interactive signage, but also simple, low-cost retail displays that can measure AND respond to customer interactions.



New functionality offers ease of use and improved user experience.

As long as there have been businesses there have been signs to tell people where they are and what they do. Ironically, one of the most important tools a business can use to promote itself has been one of the slowest to evolve. For more than 100 years, the greatest innovations involved simply adding lights, behind or in front of a sign or display.

 

TouchButton

In recent times, the simplicity and increased cost effectiveness of video production combined with low-cost, lighter weight flat panel display technology to create the “living sign”. Everywhere from pizza shops to high end retailers I use these flat panel “media platforms” to deliver information and improve their customer experience. It is said that an educated customer is a motivated customer.

Where these implementations have fallen short, despite the availability of so many technological innovations, is in their interactivity. Signs connected to the internet can be updated easily, but without a means of responding to the customer it is a one-way conversation.


CHASM IN THE FIELD

GUIDE: Choosing the Appropriate Electrode Material


There are numerous transparent and flexible electrode materials that are commercially available today. For engineers – it’s all about choosing which ITO alternative has the correct grouping of characteristics for your project. These characteristics are organized into 4 groups: Optical, Electrical, Mechanical and Environmental.

Download the guide to learn more. 



Explore the possibilities of our Carbon Nanotube Technology.

consumer-electronics

THE ITO ALTERNATIVE YOU CAN’T AFFORD TO MISS.
This whitepaper details the advantages and disadvantages associated with the existing ITO alternatives currently on the market. Before considering any alternatives, it’s important to have a well-founded basis of comparison.

Discuss your application with an expert

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